Overview

Discovery

Insights

Storyboard

Testing&Results

Conclusion

Bukaship offers employees free delivery of
scheduled meals to their designated
workplaces.

Role: UX Lead: Research, Interaction Design, Visual Design.

Duration and Year: 3 months, 2018.

Team members (3): Friends – UX Designer, Product manager, Developer

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DISCOVERY

Lagos commuters lose 75% of weekly working hours to traffic which prevents commuters from preparing meals for work.

Hence, the design challenge was to provide employees a meal scheduling app that delivers meals to their workplaces at zero cost.

We commenced research by conducting a competitor’s offerings to frame our assumptions and ultimately uncover areas of opportunities.

We administered a 5 question survey ( 1 closed-ended and 4 open-ended questions) to 42 participants working and living in Lagos State:

  • Do you prepare your meals before going to the office weekly?
  • Describe your ideal morning routine before going to work.
  • While at the workplace, working from home or far from home, how do you get your brunch or lunch?
  • Who is mostly responsible for your food while at the workplace or while working at home?
  • What’s your priority when it comes to food delivery?

The findings from the discovery exercise revealed that;

  • Over 60% of participants rarely or never prepared meals before work.
  • A few number of participants have work cafeteria that provides work meals.
  • The majority valued consistent delivery, affordability, and food quality.
  • Meals were majorly sponsored by self or employees.
INSIGHTS

The findings identified opportunities to address customer behaviour gaps that could validate our assumptions;

  • Provide employees with the option of ordering from nearby restaurants.
  • Allow employees schedule meals ahead to help deliver meals consistently.
  • Allow employers fund the meals of their employees.

We formulated hypothesis to help visualize outcomes and expectations;

We believe that employees will consistently order meals from nearby restaurants if employees schedule their meals ahead.

By doing this, restaurants can secure orders and plan inventory for a particular period and employees can enjoy free delivery fee.

STORYBOARDING

We created user flow to visualize the customer journey from start to finish, which informed the information architecture of the entire app.

Employees can get stated with their work email addresses, or personal email addresses when they use a personal voucher.

Once email and workplace address and have been verified, employees can see voucher funded by their employers.

Employees can top up vouchers anytime for continued free delivery.

Meals can be scheduled from the restaurants menu and scheduled meals can be tracked under the “Order” screen.

Employees can track meal delivery status and schedule meals for future days.

TESTING & RESULTS

A total number of 10 participants were assigned tasks, 5 for each persona. Each persona’s corresponding scenarios were broken down into goals, and goals were further broken down into tasks.

  • You have just registered your account and you want to start adding meals to schedule; through the explore page, find your desired meal from a restaurant close to you
  • Having chosen a meal, start creating order by adding Sides and Drinks to your cart.
  • You love the meal, you would love to add it to schedule.
  • Try allocating this meal to a scheduleTask 8: Now done, you are interested in purchasing the meal, purchase the meal.

CONCLUSION

The project included market research and competitor analysis to understand market segmentation and uncover customer needs for a new value proposition. Additionally, co-creating with users through user testing sessions was vital for designing optimized workflows.

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